REI Group Photo, MD's
Division of Reproductive Endocrinology Infertility
Division Overview

The Reproductive Endocrinology & Infertility (REI) program includes a variety of services for both male and female fertility concerns. Dan Lebovic, MD, MA and Dan Williams, MD have partnered together to form a couples clinic within the REI program. Historically, the female element is 50%, male element is 30% and a combination factor of both female and male is 20%.

The couples clinic is the first of its kind in the area and will allow a couple to meet with both physicians at the same time as they begin to identify the infertility factors in an efficient manner. The couples clinic will allow for both the man and the woman to go through the evaluation and treatment journey simultaneously. This provides a greater understanding by the couple about fertility issues, helps them cope with the emotional aspects together and ultimately provides a more coordinated effort by the team to offer time-effective and cost-effective care.


The University of Wisconsin Hospitals and Clinics has provided Reproductive Endocrinology and Infertility care to people from all parts of the country since 1974. It was the first program in the state of Wisconsin and the fifth in the United States to offer In Vitro Fertilization (IVF.) In July 1984, the first baby in Wisconsin was born resulting from an IVF procedure. That procedure was performed at the University of Wisconsin. From the beginning of Assisted Reproductive Technology, the University of Wisconsin has been at the forefront of science and continues to be a leader today.

Our Team

Our expert team of Endocrinologists, Clinical Psychologist, Embryologists and Nursing support staff are among the finest in the country. As a team, they offer the full compliment of fertility and reproductive medical treatment combining the latest reproductive technologies with the highest standards of patient care.

Highest Standards

The Program adheres to the standards of their professional organization, The American Society of Reproductive Medicine, and is registered by The Society of Assisted Reproductive Technology (SART).

About Us

UW Health Reproductive Endocrinology and Infertility specialists in Madison, Wisconsin offer the latest technology and compassionate, personalized care to assist couples who wish to become parents.

Visit UW Health REI Clinic's Home for more information

Contact Us

For Appointments

  • (608) 824-6160

Community Talk: Classic and Modern Approaches to Care

Join our faculty and staff as they discuss classic and modern approaches to fertility care and what works best for you. You will be able to speak individually with Dan Lebovic, MD, medical director of Generations Fertility Care, and Margo Grady, genetic counselor.

6:30PM - 8:00PM.
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