Division of Reproductive Endocrinology and Infertility

The Reproductive Endocrinology & Infertility (REI) program offers the latest technology and compassionate, personalized care to assist people who wish to become parents, including a variety of services for both male and female fertility concerns. Historically, the female element is 50%, male element is 30% and a combination factor of both female and male is 20%.

Our couples clinic is the first of its kind in the area and will allow a couple go through the evaluation and treatment journey simultaneously as they begin to identify the infertility factors in an efficient manner. This provides a greater understanding by the couple about fertility issues, helps them cope with the emotional aspects together and ultimately provides a more coordinated effort by the team to offer time-effective and cost-effective care.


The University of Wisconsin Hospitals and Clinics has provided Reproductive Endocrinology and Infertility care to people from all parts of the country since 1974. It was the first program in the state of Wisconsin and the fifth in the United States to offer in vitro fertilization (IVF). In July 1984, the first baby in Wisconsin was born resulting from an IVF procedure. That procedure was performed at the University of Wisconsin. From the beginning of Assisted Reproductive Technology, the University of Wisconsin has been at the forefront of science and continues to be a leader today.

Our Team

Our expert team of endocrinologists, clinical psychologist, embryologists and nursing support staff are among the finest in the country. As a team, they offer the full complement of fertility and reproductive medical treatment combining the latest reproductive technologies with the highest standards of patient care.

Highest Standards

The program adheres to the standards of their professional organization, the American Society of Reproductive Medicine, and is registered by the Society of Assisted Reproductive Technology (SART).

Department hosts successful 25th Annual Clinical Embryologists Summit Conference

More than 100 professionals from reproductive endocrinology and infertility organizations around the world visited Madison for the 25th Annual Clinical Embryologists Summit (CES) Conference May 3-4, 2024.The CES Conference is an annual event designed to give participants an informal setting to share ideas and to interact with... more

Bhagavath discusses infertility and pregnancy conditions with WMTV-15

Bala Bhagavath, MD, director of the Division of Reproductive Endocrinology and Infertility, spoke with WMTV-15 in a recent story about a local woman, Abby Wiley, and her battle with infertility. The interview took place during National Infertility Awareness Week in late April. In “Wisconsin mom of three shares unique battle o... more

Cooney publishes reflection in Fertility and Sterility

Laura Cooney, MD, assistant professor in the Division of Reproductive Endocrinology and Infertility, published a Reflection piece in the journal Fertility and Sterility.Cooney’s article “Are we writing letters of mis-recommendation?” is a reflection essay in response to the article “Do gender differences exist in letters of r... more