Division of Reproductive Endocrinology and Infertility

The Reproductive Endocrinology & Infertility (REI) program offers the latest technology and compassionate, personalized care to assist people who wish to become parents, including a variety of services for both male and female fertility concerns. Historically, the female element is 50%, male element is 30% and a combination factor of both female and male is 20%.

Our couples clinic is the first of its kind in the area and will allow a couple go through the evaluation and treatment journey simultaneously as they begin to identify the infertility factors in an efficient manner. This provides a greater understanding by the couple about fertility issues, helps them cope with the emotional aspects together and ultimately provides a more coordinated effort by the team to offer time-effective and cost-effective care.


The University of Wisconsin Hospitals and Clinics has provided Reproductive Endocrinology and Infertility care to people from all parts of the country since 1974. It was the first program in the state of Wisconsin and the fifth in the United States to offer in vitro fertilization (IVF). In July 1984, the first baby in Wisconsin was born resulting from an IVF procedure. That procedure was performed at the University of Wisconsin. From the beginning of Assisted Reproductive Technology, the University of Wisconsin has been at the forefront of science and continues to be a leader today.

Our Team

Our expert team of endocrinologists, clinical psychologist, embryologists and nursing support staff are among the finest in the country. As a team, they offer the full complement of fertility and reproductive medical treatment combining the latest reproductive technologies with the highest standards of patient care.

Highest Standards

The program adheres to the standards of their professional organization, the American Society of Reproductive Medicine, and is registered by the Society of Assisted Reproductive Technology (SART).

REI Division members lead sessions at 2023 ASRM Congress

Division of Reproductive Endocrinology and Infertility Director Bala Bhagavath, MD, and Associate Professor Aleks Stanic-Kostic, MD, PhD, led sessions at this year’s American Society for Reproductive Medicine Scientific Congress on October 14-18 in New Orleans, Louisiana. Bhagavath presented Cesarean Scar Isthmoceles: When an... more

Bhagavath accepted into 2024 UW Health Physician Leadership Development Program cohort

Congratulations to UW Ob-Gyn Professor and Division of Reproductive Endocrinology and Infertility Director Bala Bhagavath, MD! He was accepted into the UW Health Physician Leadership Development Program’s 2024 cohort.As part of the program, Bhagavath will participate in 10 live courses on topics including leadership, strategy... more

Cooney featured in UW Health IVF success story

An area family shared their IVF experience at Generations Fertility Care with UW Health in the story “Second IVF try a charm for the McMahon family”. Laura Cooney, MD, associate professor in the Division of Reproductive Endocrinology and Infertility, worked with the couple and added perspective on their care to the UW Health ... more