Reach And Teach: Translating " Mind Over Matter: Healthy Bowels, Healthy Bladder" For Digital Delivery

11/01/2018 - 03/31/2020

Sponsor: ICTR Dissemination and Implementation Research Award

Status: Ongoing

This project will use participatory ergonomics to adapt Mind Over Matter, Healthy Bowels, Healthy Bladder (MOM), an evidence-based in-person health promotion program, to an electronic program, https://www.healthybowelandbladder.org/. Our primary objective is to compare eMOM’s reach when implemented by community agencies versus via mass media; we will also gather preliminary data on effectiveness using a type 3 hybrid study design. Expected outcomes include an electronic continence promotion program with a high likelihood of effectiveness; and information about which implementation strategies maximize the reach and impact of eHealth interventions for older women, to support a highly competitive D&I grant application submission.

Media Highlights: https://www.reuters.com/article/us-health-incontinence-behavior-modifica-idUSKCN1VX2C8